Moving To Our New Home
Our blog is moving from mindtimegroup.com/WordPress to MaureenBlandford.com We’ll keep this site active for a few weeks, and then take it down. During our transition, please excuse any wonkiness you...
View ArticleB2Bs:Tackle Internal Challenges First, Then Slay Prospect Challenges
It’s Groundhog Day in B2B. As a community, have we not heard “If you always do what you’ve always done, you’ll always get what you’ve always gotten?” We’re still futzing with the same internal...
View ArticleNon-Responders 101
Last night, it took me an hour to compose a 1:1 email to a critical prospect (found through a strong referral) – a prospect who’d already agreed to meet with me. You know the routine: Email the...
View ArticleYou WANT To Be Positioned As A B2B Commodity Provider?
Dear B2B Technology Company & the folks who own your website: You may be a technology provider, or provide consulting services around IT. Perhaps you do both. You serve one industry and/or many...
View ArticleThe “New Offer” Tidal Wave
It’s happened to the best of us who earn a living selling. Even the stellar consultative sellers who outpace the pack? Yep, it’s gotten them, too. This Tasmanian devil-like enigma even entrances...
View ArticleHey, Young Person
So there’s this thing that happens for me every couple years. I break down and agree to help a young person with networking. For me it’s the same thing as shopping at WalMart. I hate WalMart, but...
View ArticleThe Harm & The Solution to Marketing/Sales Imbalance
This is a follow-up to: Automators Great at Automating; Pathetic at Selling, Marketing Why do I care so much about the crazy antics of Automators? Besides the fact that disingenuous always bugs me…...
View ArticleWhat The Automators Hope You Won’t Find Out
B2B is a nuanced space. So, yes, there are many places where great marketing + automation can lead to an environment where a salesperson is far less necessary in certain phases of the buying process...
View ArticlePodcast – Continuum Gaps with Avinash: Proof Proof Proof
Several years ago, during one of the many times I was whining to my compadre Eric Wittlake about the almost complete void of Reason in data, analytics, and research in B2B Marketing, Eric said “you...
View ArticlePodcast – Continuum Gaps w/Julie Schwartz: Hazardous B2B Misperceptions
During this year where I’m hoping Reason will finally prevail in the world of B2B Sales & Marketing (am I crazy?), my spirits are ever buoyed by the wonderful team at ITSMA, the world’s leading...
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